Brand Identity
PIIK
PIIK
PIIK
Seeking to target the markets that intersect with active and lifestyle focused consumers, PIIK Bar soap creates a brand that connects with outdoorsy communities like Hikers, Bikers and Backpackers. The brand hopes to give these hobbyists their moment of ‘peak performance’ undiluted by any bad smells or uncleanliness.The name and branding makes reference to “Type II Fun,” an inside joke in the mountain climbing community for a hike that is tough in the moment, but fun in retrospect. Through this insider reference PIIK seeks to connect with this untapped market and help them achieve their full potential.
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Seeking to target the markets that intersect with active and lifestyle focused consumers, PIIK Bar soap creates a brand that connects with outdoorsy communities like Hikers, Bikers and Backpackers. The brand hopes to give these hobbyists their moment of ‘peak performance’ undiluted by any bad smells or uncleanliness.The name and branding makes reference to “Type II Fun,” an inside joke in the mountain climbing community for a hike that is tough in the moment, but fun in retrospect. Through this insider reference PIIK seeks to connect with this untapped market and help them achieve their full potential.
