Brand Identity
Jewish Cuisine
Jewish Cuisine
Elijah’s Deli
This project sought to rebrand a previous project ‘Elijah’s Deli,’ A Jewish Cuisine brand that seeks to open the door to new consumers interested in Jewish food. Standing out against the homestyle trend in the category, Elijah’s Deli utilized the cultural touchpoint of Kosher Delis as a way to connect to those without the experience of Jewish Homestyle food. The rebrand sought to elevate the taste appeal and typography of the brand while still maintaining recognition and important brand assets.
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This project sought to rebrand a previous project ‘Elijah’s Deli,’ A Jewish Cuisine brand that seeks to open the door to new consumers interested in Jewish food. Standing out against the homestyle trend in the category, Elijah’s Deli utilized the cultural touchpoint of Kosher Delis as a way to connect to those without the experience of Jewish Homestyle food. The rebrand sought to elevate the taste appeal and typography of the brand while still maintaining recognition and important brand assets.
